Guy Morgan Design
87 Maunsell Way, Wroughton
Swindon, Wiltshire
SN4  9JF, UK

Tel/Fax: +44  (0)1793  814300


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Detail from an exhibition stand for Italian electrical fittings manufacturer Gewiss, showing the entire range of the company's products. The displays consisted of double-sided island units, each showing a category of products mounted on/into panels and wired. This '3D catalogue' comprising 600 items involved a vast amount of planning and design. One of a set of 60 drawings for HyMac, compiled from GAs, part drawings and tables of figures, designed to show the specifications in the most compact yet easily readable form, without the need for captions and foreign language translations.
Information design
Information design
Information design
Information design
High-quality colour photographs are used here to convey the profile and finishes of components. Such photographs need to be directed, set up, and specially lit if they are to achieve the marketing objective. The picture was taken so that it could also be used in other applications, e.g. exhibition stand (see Heater Tubes stand on our Exhibition Design page) A portion of a pictorial flow-chart showing the production of china clay. Part of a brochure in English, French, Arabic and Farsi, for sales to the Middle East, it reads from right to left.

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